Whereas once productivity apps were the domain of prosumers and technology geeks, today’s general public need, use and even demand the tools necessary to simplify and facilitate their life.
Subscribers don’t only utilize these tools, but are the main contributors to their success, feeling proud to participate in their development, content and distribution, with many of these contributions being made dynamically via fully-automated platforms.
Happy New Year, Goodbye 2012 (2)
Waze is a driver-generated service, boasting the capability to outsmart traffic using crowdsourced data. In order to unleash its full potential, the platform depends entirely on its subscribers’ participation, using them to build everything from the maps themselves to traffic, hazards and points of interest, continuously real-time routing and rerouting to get them to their destination in the most optimal way.
The tool is fully dynamic, constantly updating itself as subscribers drive around with the application launched on their device. This passive reporting means that in order to contribute data to the system all the user has to do is drive.
In July of 2012, Waze announced that it had reached 20 million users and over 3.2 billion miles. The Waze “community” is so integral to its success, that almost three quarters of users were initially exposed to the app directly from a friend.
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