Tag Archives: lust

Magnet Tablets: LUST

LUST: Fujitsu Iris Transparent Tablet


This concept tablet, designed by Liu-Wei, Yao Kai-Chi, Hong Ruei-Hong & Cheng Ya-Fang of Yanko Design, is a transparent touchpad with an OLED display.

Although not available commercially, it does give us a sexy peek into the future.

So why lust after it?

Well, it gives an experience that beats any you’ve ever had. Using wireless technology, it can charge, scan, translate, or navigate with just a point or a touch. It supports Augmented Reality (see photo) and a split screen for two users to use simultaneously.

While we wait for it to hit the market, a similar concept that has already been unveiled is a Transparent Samsung Notebook introduced at CES 2010.


Magnet Tablets: NEED

NEED: Military DACS Tablet


This portable DACS (Digital Army Computer System) was developed to support military command and control. Integrated with a GPS receiver and customized interface panel, the tablet is mounted on a wearable dock carried on the chest, enabling the soldier to pull it from the vehicle straight into his dock vest, with no loss of data. It’s mission is to provide the commander in the field a complete picture of the situation, including location, data intelligence, enemy spotting, and locating additional forces in the field, dramatically reducing the risk of friendly fire.

So what do we need this for?

Well we don’t, but the US and Israeli armies have integrated it into the field. With its modular architecture allowing integration of communications, networking, positional information (GPS) and data acquisition, it provides the required real-time situational awareness the fighting forces so dearly need. It’s ultra-rugged design permits soldiers to carry it through extreme conditions, including extreme temperatures and water. And it can supply almost nine hours of operation.

Magnet Tablets: WANT

We start the month of February with a new theme. Want, Need, Lust presents (in a series of 3 posts to make them shorter and easier to digest) products and services within specific domains via an axis of  desirability, ranking them and defining the strategy that gives them their lustre. Enjoy! And please feel free to add your own…

Our first series is the world of tablets, no doubt the rising star of the times. The tablet market doubled in size in 2012, led by Apple’s iPad. The tablet space, however, has triggered a fierce battle between countless manufacturers, resulting in surprisingly low prices and unprecedented sales. Here are a few that are outstanding in respect of the want, need, lust spectrum.

WANT: Google’s Nexus 7


Revealed on June 27, 2012, the first device using Android’s “Jelly Bean” operating system, the Nexus 7’s effect on the market was felt that same afternoon, prompting an 0.8% increase in Google’s shares. Labeled the “undisputed king of the hill”, estimates suggest that Google sold between 5 and 8 million units in just 6 months. With a myriad of accolades, including “Gadget of the Year”, it ranked among the most influential products of 2012.

So what is it about it that made such a bang?

Well, marketed heavily as an entertainment device, it facilitates multimedia consumption of e-books, television programs, films, games, and music. But most importantly, with a high-quality screen, quad-core processor (that’s super strong and very fast), built-in camera and multiple communication modes, the Nexus 7’s greatest feature is its price point: a mere US$199.

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