While manufacturers are battling over your eyeballs, and the phrase “ubiquitous connectivity” has passed from this world even before anyone had a chance to learn what it means, there is one screen that is truly u·biq·ui·tous (adj. present, appearing, or found everywhere. Synonyms: omnipresent).
The screen in EVERYONE’s living room. The screen that, no matter how many devices per household, still gathers the clan every evening and still has the best view in the house. The screen that is truly HD, 3D, surround sound, and all the rest of it. The screen that reaches dimensions that make sitting on the sofa more attractive than ever. Yes, we just might be getting fed up with mobility…
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“Fiddling around with screen sizes has played havoc with device categories,” says Matt Ablott in a recent blog post. “First we had the smartphone… then we had the tablet… More recently we have seen vendors target devices in the midrange between the two… With smartphones getting larger and tablets getting smaller it probably won’t be long before the two form factors trade places in terms of sizing.”
In the television category, however, there is no dilemma as to which is better (bigger or smaller). And when TV sizes start to get preposterous (Samsung exhibited a 110-inch behemoth at CES in Las Vegas), the message is clear: size matters!
And in the age of the SmartTV, ubiquity comes with a brain! Not only is the TV a household feature that has a penetration rate of 98% in the industrialized world (as compared with 71% PC, 55% smartphone, and only 5% tablet penetration). It also possesses all the features we have come to expect of our smart devices: internet, apps, social media, etc.
When the connection between the two is complete, and families or friends sitting infront of their TV screen interact using their “other” smart devices, the circle will be complete. The combination of public and private displays will allow our multi-tasking, content-hungry, ADD generation to watch, engage, and socialize simultaneously.
And then what will mobility look like? Maybe varied locations with the same constellation (ultimate experience = big screen + many little screens). Weboolu’s Virtual Entertainment Console is a living example!
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